To promote Force Friday II, we were tasked with launching a campaign that centered around Star Wars' Find The Force platform. People were asked to pledge their loyalty to either The Resistance or The First Order.
While the First Order used a mass out of home campaign to get their message across, the Resistance predominately utilized guerilla tactics.
Creative Directors - Dhaval Bhatt, Shawn James Art Director - Ben Egnal Copywriter - Brian Morrison Account Executive - Camille Blais
North of Brooklyn Pizzeria
For the first time in 150 years, Canada had a vote in the American Presidential Election. Using a pizza poll, North of Brooklyn gave Canadians a chance to vote for Hillary Clinton or Donald Trump with their minds and mouths.
The best part? An anonymous dual American-Canadian citizen donated their vote to the pizza contest winner.
Art Director - Ben Egnal Copywriter - Taylor Evans Director - Spencer Shiffman Producer - Fang Yu Photographer - Pierrette Masimango
Google Play Social
Greater Than Using the Google Play arrow, we illustrated how apps are always greater than their analog alternative.
#How To Adult We created a series of original emojis to help millennials learn the basics of #HowToAdult. With the help of Google Play apps, you'll be a fully functioning adult in no time!
Creative Director - Anthony Wolch Art Director - Ben Egnal Copywriter - Amanda Factor
Microsoft Code Kwondo
To encourage developers to build apps for Windows, we created Code Kwondo. With guidance from the Code Sensei, developers could learn how to build apps and win prizes. Developers earned belts through a series of engaging challenges, working their way to become the next Code Sensei.
Creative Director - Dave Stevenson Art Director - Ben Egnal Copywriter - Karlie Hopf Director - Max Sherman Illustrator - Jode Thompson
2014 Silver CMA - Community Engagement
An Introduction to Code Kwondo
Code Kwondo: Pillar of Strength
Code Kwondo: Pillar of Focus
TELUS Customer First
Customer First is a national campaign platform that aims to create a dialogue between employees and customers. We want to hear your feedback, both the good and the bad. We're listening and trying to improve everyday.
Creative Director - Mike Nicholson Design Director - Dan Beckett Art Directors - Ben Egnal, Laura Kim Copywriters - Taylor Evans, Irfan Khan Photographer - Tom Feiler
Ford Fiesta Pop-Up Shop
How do you connect with a demographic that is intimidated by the traditional dealership experience? You bring the dealership to them. To promote the new 2014 Fiesta, we created The World's Smallest Pop-Up Shop. Users were able to insert their smart phone into the store and go on a virtual test drive, without ever leaving their living room.
Creative Director - Allen Kwong Art Director - Ben Egnal Copywriter - Karlie Hopf
Wine Bottle Resume
A bottle of wine with a custom-printed label and a handwritten note was sent to creative directors in lieu of a traditional resume. Because it’s not polite to show up empty handed.
Art Director - Ben Egnal
Romance When You Need It
Building off an existing Romance When You Need It campaign, we created engaging social content by bringing Harlequin's 'Heroes' to life through cinemagraphs and animated gifs. We were also responsible for creating original Holiday social content.
Creative Director - Anthony Wolch Art Director - Ben Egnal
TELUS Call Your Mom
To celebrate Mother's Day, TELUS created a special video.
Creative Director - Mike Nicolson Director - Bryan Reid Associate Creative Directors - Brad Cowan, Ren Olivieri Art Director - Ben Egnal (shoot/post) Producers - Mike Mills, Gemma Knight
19 Crimes Contest
To promote 19 Crimes' promotion with GOTSTYLE, we created the 'Don't Be Caught Dead In These Threads' Contest. Simply put, we urged people to call out their friends on social media who have committed one of four fashion faux pas. Wearing a Christmas sweater out at the game? That's going to cost you.
Creative Directors - Natalie Armata, Alanna Nathanson Art Director - Ben Egnal Copywriter - Taylor Evans Designer - Sean Lawrence
Here's a collection of assorted ads from over the years
Semi-Mobile Advertising Art Director - Ben Egnal Copywriter - Alex Scott
Google Pride 'App Flag' Creative Director - Anthony Wolch Art Director - Ben Egnal
National Pro Fastpitch (spec) Art Director/Copywriter - Ben Egnal