For the first time in 150 years, Canada had a vote in the American Presidential Election. Using a pizza poll, North of Brooklyn gave Canadians a chance to vote for Hillary Clinton or Donald Trump with their minds and mouths.
The best part? An anonymous dual American-Canadian citizen donated their vote to the pizza contest winner.
Creative Director - Anthony Wolch Art Director - Ben Egnal Copywriters - Anthony Wolch, Ben Egnal Client Services - Jesse Abrams Production - Highrise Pictures Editor - Bradley Silverberg
Case Study Video
When people avoid fixing things around the house, small mundane tasks turn into big overwhelming chores. That’s when the leaky faucet starts to sound like Niagara Falls, and you start to think the hole in the drywall leads to Satan’s lair.
It’s time to stop stressing and start fixing. With over 1600 tools and accessories, Mastercraft has whatever you need to tackle your daunting list.
Creative Director - Sam Cerullo, Kelly Zettel Art Director - Ben Egnal Copywriter - Justin Tabakian Director - Matt Barnes
Milk-Bone understands that dogs are going to be dogs. They get up to no good when they’re bored. They chew on whatever they happen to find lying around the house. Fortunately Milk-Bone has products to ensure that dogs can continue to do what they do best, no matter what.
Creative Directors - Paul Giannetta, Kohl Forsberg Art Director - Ben Egnal Copywriter - Justin Tabakian
Share A Little Warmth
Being homeless is tough; it’s even tougher when you have a dog. To help, HWBP teamed up with Fred Victor, an organization that provides shelter for people and their pets.
For every hoodie purchased, human or doggy, HWBP would also donate one to Fred Victor. We encouraged people to #ShareALittleWarmth.
Results: • 5 million+ video views (most viewed piece of content for Fred Victor) • A massive influx of donations • HWBP hoodies sold out
Art Director - Ben Egnal Copywriter - Taylor Evans Director - Spencer Shiffman Producer - Fang Yu Photographer - Pierrette Masimango
Google Play Social Campaigns
#How To Adult We created a series of original emojis to help millennials learn the basics of #HowToAdult. With the help of Google Play apps, you'll be a fully functioning adult in no time!
Greater Than Using the Google Play arrow, we illustrated how apps are always greater than their analog alternative.
Creative Director - Anthony Wolch Art Director - Ben Egnal Copywriter - Amanda Factor
Microsoft Code Kwondo
To encourage developers to build apps for Windows, we created Code Kwondo. With guidance from the Code Sensei, developers could learn how to build apps and win prizes. Developers earned belts through a series of engaging challenges, working their way to become the next Code Sensei.
Creative Director - Dave Stevenson Art Director - Ben Egnal Copywriter - Karlie Hopf Director - Max Sherman Illustrator - Jode Thompson
An Introduction to Code Kwondo
Code Kwondo: Pillar of Strength
Code Kwondo: Pillar of Focus
Higgins Would Be Proud
Co-founder, HWBP. Higgins Would Be Proud is a socially conscious Toronto based apparel company inspired by the founder’s pug. HWBP gives 10% of each purchase to ElderDog, a charity that helps take care of senior dogs and senior dog owners. We think Higgins would be proud. HWBP is currently stocked in retail stores in and around Toronto.
To celebrate Mother's Day, TELUS created a special video.
Creative Director - Mike Nicolson Director - Bryan Reid Associate Creative Directors - Brad Cowan, Ren Olivieri Art Director - Ben Egnal Producers - Mike Mills, Gemma Knight
TELUS Customer First
Customer First is a national campaign platform that aims to create a dialogue between employees and customers. We want to hear your feedback, both the good and the bad. We're listening and trying to improve everyday.
Creative Director - Mike Nicholson Design Director - Dan Beckett Art Directors - Ben Egnal, Laura Kim Copywriters - Taylor Evans, Irfan Khan Photographer - Tom Feiler
Star Wars Force Friday II
Force Friday II was a massive event that celebrated the launch of Star Wars: The Last Jedi toys and collectibles. Our challenge - getting Star Wars fans into stores for the launch of Force Friday II. We did this by gamifying the shopping experience and asking people to 'Find The Force.'
Through the Star Wars app, people were able to check-in at select stores around Toronto, and pledge their allegiance to either The Resistance or The First Order. The winning side would then be able to unlock exclusive content through the app.
The First Order used a mass out of home campaign to recruit new followers, while the Resistance predominately utilized guerrilla tactics. Additionally, both sides used recruitment tents. The Droids (later omitted) opted for digital channels.
Creative Directors - Dhaval Bhatt, Shawn James Art Director - Ben Egnal Copywriter - Brian Morrison Account Executive - Camille Blais
Here is a collection of logos I've created for various companies.