For the first time in 150 years, Canada had a vote in the American Presidential Election. Using a pizza poll, North of Brooklyn gave Canadians a chance to vote for Hillary Clinton or Donald Trump with their minds and mouths.
The best part? An anonymous dual American-Canadian citizen donated their vote to the pizza contest winner.
Art Director - Ben Egnal Copywriter - Taylor Evans Director - Spencer Shiffman Producer - Fang Yu Photographer - Pierrette Masimango
Star Wars Force Friday II
Force Friday II was a massive event that celebrated the launch of Star Wars: The Last Jedi toys and collectibles. Our challenge - getting Star Wars fans into stores for the launch of Force Friday II. We did this by gamifying the shopping experience and asking people to 'Find The Force.'
Through the Star Wars app, people were able to check-in at select stores around Toronto, and pledge their allegiance to either The Resistance or The First Order. The winning side would then be able to unlock exclusive content through the app.
The First Order used a mass out of home campaign to recruit new followers, while the Resistance predominately utilized guerrilla tactics. Additionally, both sides used recruitment tents. The Droids (later omitted) opted for digital channels.
Creative Directors - Dhaval Bhatt, Shawn James Art Director - Ben Egnal Copywriter - Brian Morrison Account Executive - Camille Blais
Google Play Social
Greater Than Using the Google Play arrow, we illustrated how apps are always greater than their analog alternative.
#How To Adult We created a series of original emojis to help millennials learn the basics of #HowToAdult. With the help of Google Play apps, you'll be a fully functioning adult in no time!
Creative Director - Anthony Wolch Art Director - Ben Egnal Copywriter - Amanda Factor
Microsoft Code Kwondo
To encourage developers to build apps for Windows, we created Code Kwondo. With guidance from the Code Sensei, developers could learn how to build apps and win prizes. Developers earned belts through a series of engaging challenges, working their way to become the next Code Sensei.
Creative Director - Dave Stevenson Art Director - Ben Egnal Copywriter - Karlie Hopf Director - Max Sherman Illustrator - Jode Thompson
An Introduction to Code Kwondo
Code Kwondo: Pillar of Strength
Code Kwondo: Pillar of Focus
TELUS Customer First
Customer First is a national campaign platform that aims to create a dialogue between employees and customers. We want to hear your feedback, both the good and the bad. We're listening and trying to improve everyday.
Creative Director - Mike Nicholson Design Director - Dan Beckett Art Directors - Ben Egnal, Laura Kim Copywriters - Taylor Evans, Irfan Khan Photographer - Tom Feiler
Higgins Would Be Proud
Co-founder, HWBP. Higgins Would Be Proud is a socially conscious Toronto based apparel company inspired by the founder’s pug. HWBP gives 10% of each purchase to ElderDog, a charity that helps take care of senior dogs and senior dog owners. We think Higgins would be proud. HWBP is currently stocked in retail stores in and around Toronto.
Despite what Hollywood thinks, heroes don’t actually require supernatural or superhuman powers to be deemed heroic. We profiled our Heritage Heroes in an inspirational manner and showing how the Heritage Funds became an integral part of their career success.
Creative Director - Shawn James Art Director - Ben Egnal Copywriter - Brian Morrison Director - Brett Morris
Meet a Heritage Hero: Sean Leonard | Heritage Education Funds & RESP's
Meet a Heritage Hero: Maria Hilario | Heritage Education Funds & RESPs
Meet a Heritage Hero: Chris Tse | Heritage Education Funds & RESP's